expert opinions

The elderly, students and families were central to discussions around the negative impacts of the pandemic. However, there was one category that represents 20% of the population which was hardly…

Out of habit,  we try to interpret trends when brands hire us to do so. However, given the exceptional circumstances and various initiatives that may or may not last, it…

From Apple’s unboxing to SANOFI medical applications or Magnum's haptic packaging to ROMY connected cosmetics, brand user experience is like a gold mine. Having been pre-empted by digital technology user…

The advent of COVID has meant crowds have deserted cultural spaces and whenever possible, crowded stores.

It’s been a year since we’ve been dancing to the coronavirus tune. And this pandemic has changed our life, our relationship to brands and forced us to adapt. So,  you…

With social interactions currently being redefined and groups coming to the fore, Younited proposes an examination of the major issues facing brands through the prism of brand evolutions and relationships.

As we start 2021, we can only hope they’ll be some improvement on 2020, a year of crisis. Every year, we resolve to improve on what went wrong in the…

See you today for a new episode of our Open Podcast dedicated to blockchain opportunities! ? Click here to discover the podcast! ?  Enjoy listening!   Keywords : branding agency,…

‘Less is more’ is often seen through the prism of aesthetics. However, it can it can be way more and provide powerful insights for brands.

Optimising with renewed gusto   To embrace the truth is to reduce the packaging to its absolute basics.  It entails embracing a transparent moral value which surpasses all marketing speeches.…

What appeared to be an option ten years ago is now an obvious societal choice. The environmental responsibility needed for the planet and consumers means that we are rethinking our…

While confinement has accelerated the creation of new narratives, it’s time to reinvent those of tomorrow. These times of crisis have been marked by the reign of uncertainty. Uncertainty as…